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How to Create Facebook Ads that Convert

November 25, 20232 min read

Have you been running ads and noticed a high number of clicks but low conversion rates? You may be wondering why this is happening.  There may be several reasons why, and it’s important to understand them so that you can take action and improve your conversion rates.

One possible reason for low conversion rates is that your ads are not targeted to the right audience.  If your ads are not reaching the people who are most likely to be interested in your product or service, then it’s unlikely that they will convert into customers.  To fix this problem, you need to target your ads to reach the people who are most likely to be interested in what you have to offer. To select a good target audience, consider factors like demographics, interests, and behaviours relevant to your product or service.

Another reason for low conversion rates could be that your ad copy is not effective.  If your ad copy is not compelling and does not clearly communicate the value of your product or service, then people are not going to be motivated to take action and convert.  To improve your ad copy, you need to focus on symptoms and solutions.  What is the symptom of your client's or customer’s problems and how can your product or service help them? To write compelling ad copy focus on the unique value of your product or service. Use clear and concise language. highlight benefits, and create a sense of urgency and exclusivity. Tailor your message to resinate with your target audience's needs and emotions.

In some cases, low conversion rates could be a result of poor website design or user experience. If your website is difficult to navigate, has a slow loading time, or is not mobile friendly, then people are not going to stick around and convert.  Ensure your website is mobile-friendly, as a significant number of people access websites on mobile devices. Provide valuable, relevant and engaging content that caters to your target audience. Make sure your website is easy to navigate, has a clean design, easy to use menus and a straightforward user journey.

It’s safe to say there are several reasons why your ads may be getting clicks but not converting. It's important to identify and address these issues in order to improve your conversion rates.  By targeting your ads to the right audience, writing compelling ad copy and optimizing your website you can increase your chances of converting clicks into customer.  Remember to test different headlines, descriptions and calls-to-action to identify what resonates best with your audience. Regularly analyze performance data to refine and improve your ad copy over time.

We would be happy to take a look at your website and ads to give your some insight and feedback.


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Darlene Figueiredo

Owner and Lead Ad Strategist

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